Firebrand Artisan Breads’ Roast Beef Sandwich

I’ve been to Firebrand Artisan Breads many times since they opened in November last year.

So I’ve had many delicious pastries, cookies and sandwiches, but they recently started a new lunch menu and I’ve got to tell you about the Kobe Roast Beef Sandwich.

This @firebrandartisanbreads Roast Beef Sandwich was life changing. I explained why on my Instagram Story ??

A photo posted by Christina Mitchell (@eastbaydish) on

Is it possible to fall in love with a sandwich?  Because I think it just did…

It’s got cheesy provolone, spicy horseradish, red and caramelized onions, fresh greens and tender meat piled on a sturdy but tender Kaiser roll. At $13 (with a side salad), it’s a little more expensive than I’m used to, but I will gladly pay a few extra dollars for this work of art.

It was gooey and flavorful and the whole thing was so ridiculous, I had to document the experience on an Instagram story. And since those disappear after 24 hours, I also had to upload it to Youtube: 

Christina Mitchell

Christina Mitchell

Christina is the founder of East Bay Dish and a social media marketing consultant. If you want to attract more customers with social media, click on my picture 🙂
Christina Mitchell

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